DEX

Translating the app experience into a responsive screen agnostic experience.


VISIT:  DineroExpress



THE CLIENT(s):
Dinero Express is mexican money transfer company that has been upgrading their experience to catter to a more technology savy and ever expanding clientele.



PROJECT NEEDS:
Adaptation of the app experience into a ‘responsive-screen-agnostic’ experience and optimization of landing page for registration leads and app downloads.


SCREEN AGNOSTIC:
For many, to design a ‘responsive’ design is to create a web design and a mobile design, the team and I took an agnostic perspective in which no matter what size or kind of screen, the experience should be truly responsive.  





OPTIMIZING LANDING FOR GOALS:
The every decision made for this site had a goal. The main goal for the landing was to educate users about the capabilities of the service while also inviting to register and try it.