(RED) | E-concept

E-commerce UI/UX Concept
LEAD DESIGNER: Bryant Castro
LEAD STRATEGIST: Keren Toledano




PROJECT NEEDS:
Products (RED) wanted to explore a more interesting way of displaying their products. As we were doing research, we came to the conclusion that it wasn't just about displaying or forcing user to buy a (RED) product, but instead, it was about telling the brand's story and have the user really feel as if he/she was making a difference